7 Tips On How to Start and Grow Your YouTube Channel

6:10 AM

On this article, you'll learn the proven strategies and current best practices for growing your subscribers and creating passive income with YouTube.



1. Just Get Started

It's so important not to wait for all the answers. You need to upload your own videos so you can have something for people to subscribe to. And secondly, you need to learn what it takes to make compelling content that will get people to want to be going to your channel. - Totally, and always remember, that your first videos are gonna be your worst videos


2. Share Your Channel

You know, your friends, family, those are gonna be your best supporters when you're just starting out. And you need to share it with them that you're starting a YouTube channel. You know often times people have at least a couple hundred friends on their Facebook page which would be perfect people to be your first subscribers when you're just starting out.

Your goal here is not to spam anybody, and not all of your friends or family are even going to care, but think about starting with your network. And also think about putting links to your YouTube videos in your Instagram bio, posting on social media. You need to let the world know that you're posting YouTube videos. Do this a lot. Do this everywhere. Talk about it all the time. Put some passion around your vision for YouTube and tell some people.


3. Focus on a Niche

When you're starting from scratch is really understanding that having a focus niche is a lot more powerful than having a general channel. The reality is if you try and reach everybody, you're gonna end up reaching nobody. And so you really want to define who is your target audience.You know, what are they interested in? If you have a gardening channel, then it's people interested in learning gardening. But people who are not interested in gardening won't care but that's good. Start small in order to get big. And really take some time. Maybe even pull out a piece of paper or a phone and write down an answer to this question. What value would it have to a specific audience?

The second thing you want to define: What is your value proposition to that audience? Now if you cooking channel, you want to deliver valuable cooking tutorials to that audience, right? So what is your value proposition? So many of you are trying to emulate some of these more famous YouTubers, these creators who have been around that have millions of subscribers. Not understanding that it is hard to be them right away. You want to focus on a niche type of content that's very specific because it's gonna be the easiest for people to find you as a new channel, cause they're interested in that same type of content. And that's where you're gonna have the best success, the quickest success to gaining subscribers.

There's a recent article in Bloomberg that was actually describing this struggle of smaller creators trying to make it on this platform. And it talked about a vlogger named Asher who decided he was going to vlog every single day about his life at college. And vlog is opinions, his day to day life, what he's eating, and we can actually look at the numbers, after 180 uploads, Asher has 174 subscribers and 10,000 views. So he's grinding, but it's not really growing that fast because it's general. It's trying to reach everybody and it's just kind of a vlog. You're trying to get people interested in your life. I'm not that interested. I can't watch a thousand people's different lives personally. 


4. Engage



This is so important to do and remember to do because it's not necessarily about the video that you upload, this is something you do after you upload your video or maybe before or during. Go to other people's videos, comment. Go on social media, find the people that are interested in your type of content and vibe with them. Comment back, reply back, answer questions. Don't just straight up ask for their subscribership, add value some way. You know, one of the mportant things that we YouTube in the early days was it was a small community and people were supporting each other and that's how people grew so quickly. Because you're supporting other people, they might want to support you. If you do it enough times, people are gonna be like I wonder what this person's all about? Especially if you have a dope avatar, your name is compelling, they're going to your channel and if you've got videos uploaded that are interesting, specific, they're more than likely to subscribe or at least watch your videos.

And i kind of like to call this hand-to-hand combat on social media. This is one-to-one and what we are not recommending is don't go on people's channels and say sub for sub. Don't go on people's channels and just blatantly self promote your channel. What you want to do is go on channels and add valuable content, and valuable tips to the current conversation. That's also why it's powerful if you have a niche. If you've got a focused cooking channel, you can go onto other cooking channels share tips, share your favorite spices, share your favorite perspective on how you like to cook things. Not in a spammy or pushy way, but if it's valuable, that comment will get thumbsed up and you actually get discovered based on the algorithm of the comments on YouTube.

The same is true, search Twitter hashtags. Get into conversations with people. Go to the hashtags around the events of your niche. If you're in cryptocurrency, go into the cryptocurrency communities and engage with people. If you're in tech like me, I talk about the latest cameras on forums, on Twitter, on hashtags, and then people can check out my profile and see, oh this guy reviews tech as well. He reviews cameras. So spend some time doing this. And we mean put in the work. Don't just spend five minutes a day. Early on, the people who break through, they take every spare second and they do some at night. They do some in the morning. They do some at lunch. They put in the time to build their channels one subscriber at a time.


5. Focus on the Fundamentals

Focus on the YouTube fundamentals which reminds me of a quote from Michael Jordan himself.
"Focus on the fundamentals and the level of everything you do will rise". It's a great quote from one of the greats of NBA history that applies to every industry and definitely on YouTube. So ask yourself, are you doing the basic things? Are you focusing on a good title? Are you focusing on a good thumbnail? Are you tagging your videos? You know, often times when people start, they discount things like tags, and they're not properly letting YouTube know what's inside of their content. So you've got to do this. I can tell you this, every YouTube success story starts with basics.

If you didn't know about some resources available for this, there is a lot to learn, but even YouTube has put together The Creator Academy or The Creator Playbook. Study the basics. Study the fundamentals. And don't just study them, work on mastering them. You know, we are empathetic because when you are trying to grow your YouTube channel, you're trying to learn graphic design, you're trying to learn how to do camera work, you're trying to learn branding, you're trying to learn how to be on camera. There is a lot to learn. So put in the time. Practice and work the fundamentals.


6. Content is King



You know, we're talking the fundamentals we're talking about other things you should be focused on and don't forget about your content. You know, one of the first things I can tell you about that, when it comes to getting subscribers is add value to someone's life. Is your video making someone laugh? Is it answering a question? Is it solving a problem? What is it actually doing for someone's life? If you can answer that and make that happen in your content, you're on the right track.

We've all probably heard the phrase content is king and so at the end of the day, success on YouTube comes down to consistent, strategic, quality content. And one of my biggest tips is before you press record, do some research and some preparation. Spend some time going to the YouTube search bar looking for video ideas as you type in a couple words it starts predicting some searches. That gives you some ideas for your videos and for your titles. Spend some time even asking questions on Twitter or in the community looking for hot topics that are trending in culture, and then plan your videos. That will improve the strength of your content.

Lastly, we can't emphasize enough, about consistency. So important to commit long term to be consistent. I suggest at least one video a week, long term because you're gonna learn so much from those uploads. Realize as time goes on, and you observe the results, you're gonna learn the strategies that work. You're gonna learn the tactics that really get people interested in your videos their attention on your content and ultimately subscribing. 


7. Created Searchable Content

For when you're starting from scratch is focus on creating searchable videos. YouTube is the second largest search engine in the world, and so if someone types in something that they're interested in, they're trying to learn about makeup, or cooking, or interior decorating, or gaming, whatever it is, you want your videos to show up in those top search results. We call this ranking videos. And when you do that, it really can help your channel grow when there's hardly people watching or when you haven't got discovered yet. 

Well... one of the biggest reasons why they're not is because you're not following these best practices. Your content isn't interesting, it's not compelling enough, it's not actually doing something for somebody's life. Ask yourself this, what channels do you watch? Why do you watch their videos? Why do you subscribe to somebody? Those are the things you have to ask yourself of your own content because if you don't you might be posting up hundreds of videos, not getting the subscribers, and wondering why not. So it's not just about that content and adding value, but are you doing all these seven things that we're talking about in this video.

At the end of the day, keep in mind, be patient. Great things take time and great things take work, a lot of work. Pace yourself, be patient, keep learning, and keep uploading and you will grow.

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